sumdleche

> Brand Story > sumdleche

Taepyung Salt Farm cares the nature and people first

“Full of treasures in the islands, white jewels spread wide on the tidal flats, packed up for a healthy life”

A place where healthy lives abound – It’s Sumdleche

Sumdleche means an island filled with tidal flats. This is a salt brand of wellness representing the Natural Sea Salt that comes alive with the pure sea, clean tidal flats, wind made in the pace of the nature with utmost care. The Sumdleche logo is expressed simply by symbolizing the look of the salt farm during the salt production and the blue is chosen as the main color to represent the sea and the sky. Sumdleche is a brand that produces the salt with high mineral content through joint efforts between Jeungdo Island of Shinan-gun, Jeonnam and the Life Science Research Institute, cares for the consumers’ wellness and wellbeing and develops the salt cultural content based on the brand itself to contain the forward-thinking philosophy.